Week 8 EOC Brats Brawls
Louven Misalucha
Nov. 22, 2013
Research on Mattel & Brats
(laws)
Spying? Going under
cover! Secretly attaining information on highly known product? Yes, on a
child’s toy . . . Barbie. Again another re-match fight between Mattel Inc. and
MGA Entertainment arises. Dealing with intellectual rights can be a tough one
since it is behind ones idea, dreams coming true, and I’m sure from the very beginning,
a lot of emotional attachment. It can surely lead to anger and frustration when
you find out someone stole your ideas and secrets that made you successful. “Mattel
alleges that MGA stole trade secrets by encouraging Mattel employees from
Mexico, Canada and the U.S. to download Mattel documents before coming to work
at MGA, according to court documents.” They have claimed many more from someone
going the borders of going incognito and it’s just non-stop. They keep finding
more evidences as they say. So with all that going on, “while the jury awarded
Mattel $31,500 for MGA's illegal conversion of its property and found MGA
concealed the fraud, jurors rejected Mattel's claim of willful infringement and
its request for punitive damages.” Finally, Mattel wins $100 million in this Bratz
Brawl— well; at least we hope it’s finally over. “The verdict was overturned on
appeal, however, and a second jury last year found in favor of MGA on the
copyright issue.”(2012) I have owed Barbie dolls and Bratz dolls when I was a
child but never new of such schemes behind them. What can we really do about
that? Well, all I can say that I don’t think this issue would affect consumers
who buy their products. Barbie will forever be a girl’s toy. It’s a classic.
Not sure much of Bratz future, but style wise I did prefer Bratz once it came
out.
